Hardware Retailing

JAN 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/918565

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Page 64 of 90

HARDWARE RETAILING | January 2018 60 One way McLendon's avoids these issues is by strengthening the chain of communication internally and with customers from start to finish of a project. "There is software we use that is specifically designed for home improvement store special orders, install services quoting and order tracking. It helps us connect all the activity and the customer communications," Judd says. "No matter what store a customer places an order from, our team can see in real time what is happening with the order." By using a software program like McLendon Home Services or another system of checks and balances, you can eliminate the vast majority of misunderstandings and pitfalls. Spread the Word About Service Offerings Once a single handyman or a group of installed service professionals is hired to address home improvement service requests, building this business within a business requires marketing the services and encouraging customers to spread the word. Briggs Hardware has established its handyman offerings through its company website. If a customer searches for Briggs Hardware, they will find information about the store, and a separate landing page about handyman services and the phone number to call. Briggs handyman services has also attracted customers through social media and word of mouth from happy customers, Davis says. Briggs Hardware spreads the word about their home and office handyman services in a variety of ways, including word-of-mouth and social media. As the handyman for Briggs Hardware, Stuart Davis performs a wide variety of jobs for homeowners and business owners. He will even change locks and repair screens on-site.

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