Hardware Retailing

JAN 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/918565

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Page 56 of 90

HARDWARE RETAILING | January 2018 52 T oday's consumer is often looking for ways to make life easier. Whether they are paying an accountant to file their taxes or requesting people to run their errands, there are some people who prefer to have services performed for them. As a home improvement retailer, you serve professional workers and DIYers. However, the do-it- for-me (DIFM) customers are another demographic not to miss. This customer is the type that McLendon Hardware assists through its installation service business, McLendon Home Services, says owner Taylor Judd. "McLendon Home Services assists the non-DIYer, what is called the 'do-it-for-me' customer," Judd says. "They range from the later-age baby boomer needing extra help around the home, to the younger first-time homeowner without the skills or time to complete their various projects." To learn the benefits of these business offerings, Hardware Retailing spoke to two retailers, including Judd, who serve DIFM customers through their installed sales and handyman services. In the following pages, learn how these services can boost your bottom line, the challenges associated with them and tips for success. At Your Service A Look at Installations and Services for the 'Do It for Me' Market By Renee Changnon, rchangnon@nrha.org

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