Hardware Retailing

JAN 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/918565

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Page 23 of 90

January 2018 | HARDWARE RETAILING 19 Product Promotion • Niche products • Seasonal items • New products • Products displayed inside a home, giving the customer an idea of how the item(s) would look in their own house • Products in use, educating the customer and displaying the product's quality • Creative displays with intriguing products Putting a Face to the Business • Group or individual staff photos • In-store event pictures • Customer engagement, like a contest winner or a customer wearing a store-branded shirt This list shows only a handful of the types of photos and videos retailers are posting on Instagram in an effort to engage with their customers. If you're not on Instagram yet, consider starting an account for your business and following your fellow independent businesses for more inspiration. To stay up-to-date on association news and to access resources, visit NRHA at instagram.com/nrha_official. Ace Hardware of Brunswick in Troy, New York, gives customers a gift idea for someone on their list (left). Geerlinks Home Hardware introduces it's St. Thomas, Ontario, customers to its staff members on Instagram (right). SHARK TEETH Carbide tipped Shark teeth for power and durability BOOTH #1844 LOG SPLITTERS EARTH AUGERS PRESSURE WASHERS CARRYING LIFT HANDLES Built-in li handles make transport easy HONDA POWERED Honda engine for powerful and reliable performance www.braveproducts.com/HRM | (866) 281-4421 NARROW WIDTH With just a 24" width, fits through narrow paths and gates with ease PUMPS BRPT TRENCHERS

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