Hardware Retailing

DEC 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/904225

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HARDWARE RETAILING | December 2017 4 Contents DECEMBER 2017 | VOLUME 213 | ISSUE 6 Departments 06 . . . . . . . . . . . . . . . . . On the Web 08 . . . . . . . . . Independent Thinking 10 . . . . . . . . Taking Care of Business 12 . . . . . . . . . . . . . . . . NRHA News 18 . . . . . . . . . . . . . . . . . . . . . Trends 20 . . . . . . . . . . . . . . . . . . Checkouts 60 . . . . . . . . . Newsmakers/Calendar 63 . . . . . . . . . . . . . . . . . . Last Word On the Cover Kent Porter owns Porters Building Centers, a four-store operation in Missouri and Kansas . Porter took on a business growth effort to introduce a new product lineup in one store . NRHA photo by Kevin Trehan 52 CATEGORY SPOTLIGHT Get the Party Started Help your customers throw the party of the month—or the party of the year—by delving into rental. Party equipment rental is a growing segment that can offer a good return on investment. Learn how to get started and help build your reputation as party central. 44 OPERATIONS Planting the Seeds Identifying the right time, securing the funds and managing the logistics of business growth can be overwhelming for any retailer. Hardware Retailing spoke to retailers who grew their businesses to help others navigate acquisitions, store moves and department additions. 50 MARKETING Understanding Marketing Basics Marketing your business can be a full-time job considering all the different platforms you need to be present on to reach all potential audiences. Hardware Retailing spoke to integrated marketing expert Meag Shaffer to get the details on how to manage all the bits and pieces. MARKET MEASURE The Industry's Annual Report The end of 2017 has arrived, and with it comes Hardware Retailing's annual overview of the state of the independent home improvement industry. This resource offers you an opportunity to look back at a year of changes, successes and challenges in the industry and get insights into how things might change or stay the same in 2018. 24

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