Hardware Retailing

SEP 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | September 2017 82 What More Can Facebook Offer Your Business? Why You Need to Advertise on Facebook and How to Get Started By Hilary Welter, hwelter@nrha.org G rab your smartphone, open the Facebook app and start scrolling. Within a few seconds, you'll see multiple advertisements from companies you likely have some connection with. Maybe you visited their website recently. Or perhaps you searched Facebook or Google for the product or service the advertising company offers. Have you ever wondered what the impact would be for your business if customers saw your company's ads on Facebook? Advertising on the world's largest social media platform may seem intimidating, but in reality, it's an easy-to-use tool for reaching your customers. The following information scratches the surface on why you should consider Facebook advertising for your business and the simple steps to get started. For more information and guidance on this topic, visit TheRedT.com/facebook-ad-tools. First, consider the reasons why Facebook advertising should be part of your marketing strategy. People spend a lot of time on Facebook. As of March 2017, there are 1.3 billion active users on Facebook per day, according to Facebook Business, which is the arm of Facebook that helps companies use the social media platform for marketing. A 2016 study from Mediakix, an influencer marketing media agency, says the average person spends approximately 35 minutes on Facebook per day. The average time spent increases to 50 minutes if you include time spent on Instagram and Messenger, social media apps also owned by Facebook.

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