Hardware Retailing

SEP 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/863265

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HARDWARE RETAILING | September 2017 4 Contents SEPTEMBER 2017 | VOLUME 213 | ISSUE 3 Departments 06 . . . . . . . . . . . . . . . . . On the Web 08 . . . . . . . . . Independent Thinking 10 . . . . . . . . Taking Care of Business 14 . . . . . . . . . . . . . . . . NRHA News 22 . . . . . . . . . . . . . . . . . . . . . Trends 24 . . . . . . . . . . . . . . . New Products 36 . . . . . . . . . . . . . . . . . . Checkouts 104 . . . . . . . . Newsmakers/Calendar 110 . . . . . . . . . . . . . . . . . Last Word On the Cover Megan Menzer, co-owner and president of Newton's Inc . , which operates Newton's True Value in Cherryvale, Kansas, is the new chairman of the board of directors for the North American Retail Hardware Association . NRHA photo by Whitney Daulton 84 MARKETING Strengthen Your Brand What lessons can you learn from CrossFit ® ? Find out how you can develop your own distinct brand and build a lifetime relationship with your customers by following a few simple brand-building guidelines. 92 PERSPECTIVE Around the World With NRHA NRHA staffer Hilary Welter has spent the last year living abroad and working remotely. During her time away, Welter visited hardware stores and home improvement centers, and here she shares what she learned from international retailers to help you improve your own operation. 82 MARKETING Take Advantage of Facebook Ads Social media is a must if you want to stay connected to your customer base. But have you considered investing some of your marketing budget in Facebook advertisements? This article gives an overview on the basics of what Facebook ads can do for your business and how to get started. 70 CATEGORY SPOTLIGHT On Land and By Sea Meeting your customers where they are takes on new meaning when they lead a nomadic lifestyle in recreational vehicles or make waves on the open water. Find out what these customers need and how to gain sales from the everyday customer who's gearing up for a road trip. 44 OPERATIONS Getting the Numbers Straight It's important to understand the facts and figures that build a successful retail operation. Learn from four retailers who've mastered pricing, inventory management, gross margin and other vital stats. Also, discover the North American Retail Hardware Association's (NRHA) latest training program, Basic Retail Accounting. CHAIRMAN PROFILE Meet Megan Menzer From running a successful independent home improvement business in Kansas to serving on the NRHA board of directors, Megan Menzer is committed to the independent channel. As the new chairman of the NRHA board, Menzer looks forward to the future of the industry, but doesn't forget the lessons she's learned. 60 Machu Picchu, Peru

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