Hardware Retailing

SEP 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 45 of 118

September 2017 | HARDWARE RETAILING 41 V isitors to the paint department at Charlie's Hardware & Rental in Mosinee, Wisconsin, will find something not often found in hardware stores: a vintage jukebox. Owner Jeff Kyhos says showcasing the retro device, which he calls "a great conversation piece," came about when a customer was moving and mentioned it was in his basement. "He said he didn't know how to get rid of it or if he even wanted to move it, so we bought it from him and picked it up from his house," Kyhos says. The jukebox was placed in the store's paint department. "That department is one where there's sometimes a lull or a customer has a few extra minutes," says Kyhos. "It made sense to put it there. Even if you're selling them a few extra products, there might be a bit of a break while they wait for their paint to be mixed." The jukebox has been in the store for about six months and has proven to be a hit with customers, he says. As soon as they learn it's functional, they're quick to look through the selection of vinyl records and choose a song they'd like to hear. (Kyhos has it set on free play mode, so customers can select any song they like but don't have to pay.) Now, he hears it playing on and off throughout each day. "It's not just providing the customer with the product they need," Kyhos says. "It's also about providing them with a unique and memorable shopping experience." MERCHANDISING Jukebox a Chart-Topping Hit With Customers The fully functional jukebox at Charlie's Hardware & Rental in Mosinee, Wisconsin, is strategically placed in the paint department to entertain customers who are waiting on a service. for more information about the TWP family of products call: (800) 969-4811 or visit: www.amteco.com

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