Hardware Retailing

SEP 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | September 2017 106 Newsmakers Paul L. Cosgrave Memorial Award Finalist and PRO Hardware Retailer of the Year BDK Feed & Supply and PRO Hardware Blanchester, Ohio A favorite among pets, livestock and two-legged customers alike, BDK Feed & Supply and PRO Hardware has developed strong ties to its community by continually meeting customer needs and supporting its town in countless ways. When it comes to pets and livestock or home improvement, the staff at the 10,000-square-foot store is ready to provide Blanchester residents with whatever products they need and is committed to delivering top-notch service. "For BDK, the customer always comes first," says Ben Obee, sales representative for The Bostwick-Braun Co. "It's a very hands-on store that's deeply involved in the community. Whenever a customer comes in with questions about a project, they'll research what the customer needs." Owner Darrell Kingsland makes sure his team is able to provide customer service by holding weekly meetings with his staff and setting weekly goals. Additionally, several times per year, he hosts an extensive meeting where the staff reviews new products, discusses the upcoming season and makes merchandising decisions. For Kingsland, it's important that BDK Feed & Supply is always clear, easy to shop and attractive to customers. He rotates endcaps monthly based on seasonal needs and sales trends. For example, in the spring, the store sells 1,500 to 2,000 chickens. During that season, endcaps house products for feeding and caring for chicks. "What's impressive is that Darrell is always looking to grow, but he never bites off more than he can chew," says Damian Nicholson, regional sales manager for The Bostwick-Braun Co. "Darrell has always responded to what the community needs and has grown steadily based on those demands." Kingsland knows his DIY and professional customers well and is always looking to grow his inventory. He always considers customer requests and typically introduces 30 to 50 new items each week. The store also gives back to its community. It sponsors scholarships for high school students and contributes to fundraising efforts for local high school sports teams, 4-H students, Boy and Girl Scout troops and more. Left: Owner Darrell Kingsland (middle) stands with his sons Jason (left) and Eric Kingsland (right) at the service desk of the family business. Right: BDK Feed & Supply is located in Blanchester, Ohio, and serves customers' pet, livestock and home improvement needs.

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