Hardware Retailing

FEB 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/776295

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Page 50 of 118

Checkouts MERCHANDISING Come In, Sit Down and Shop A While M any of the customers who come in to Munger Paint & Wallcovering are homeowners looking for the perfect shade of paint or just the right pattern of wallpaper to help them redecorate a room. Thanks to some painted furniture and a fireplace, the store feels welcome and inviting as customers browse the aisles or sit down to look through wallpaper books or paint swatches. There are a couple of tables and a desk in the paint section, and a table and fireplace in the wallpaper area, all designed to make customers feel at home as they make their purchasing decisions. "We want to everyone who comes through the door to feel welcome," says owner Curt Munger. "We want them to take time to browse or to ask questions. We think the furniture adds to that welcoming environment." Try something similar in your store: Add a table and chairs to your paint department so customers have a place to sit and look through color options, or consider displaying painted furniture to help them think beyond the walls for their paint purchases. The furniture on display makes customers feel welcome to sit down and look through paint or wallpaper samples. HARDWARE RETAILING | February 2017 44 www.maxusacorp.com www.maxusacorp.com 800-223-4293 Visit MAX USA at the Dealer Market New Orleans, LA | February 16-18, 2017 | Booth# 908 Complimentary merchandising displays with qualifying orders. THE TOOLS YOU STOCK WHEN YOU WANT TO SELL YOUR CUSTOMERS THE BEST. DURABLE POWERFUL -IOR INNOVATION

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