Hardware Retailing

FEB 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/776295

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Page 46 of 118

HARDWARE RETAILING | February 2017 40 Checkouts Looking for creative ways to engage customers? Whether it's promotions, merchandising, special events or unique advertising, we cover it here. Have an idea? Contact Liz Lichtenberger, llichtenberger@nrha.org, to have your story considered for publication. PROMOTIONS Just a Little Monkey Business T he stuffed monkeys hanging around Fishers Do it Center have some serious business to do. They are all part of an activity designed to encourage children and their parents to explore every area of the salesfloor. Kim Young, co-owner of the Fishers, Indiana, store, along with John Brass, the repair and rental manager who came up with the idea, have strategically placed 22 monkeys in various departments throughout the store. Each are labeled with the name of a staff member. The animals might be sitting on a shelf, clinging to the side of a display or hanging from a department sign. Children on the search for monkeys write down the names of every one they find. Those who find all 22 get a free bag of candy. "This is a great activity to give kids something to do when they're in the store, but it's really just as much about the parents," says Young. Parents typically follow their children in their search for the monkeys, which means they may visit more departments than they normally would and see items they didn't know the store carried. That's part of the strategy, as Young has made sure there are monkeys hanging around in every corner of the store. "It's simple and fun, but it has been very popular so far," says Young, who started the activity late last year. "For just the cost of a bag of candy, we can get people to spend an extra 15 minutes or so in the store and hopefully find some items they didn't know we carried." Children who find all 22 monkeys hanging around Fishers Do it Center get a free bag of candy. To find the monkeys, children (and usually their parents, too) must visit nearly every department in the store.

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