Hardware Retailing

FEB 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/776295

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Page 27 of 118

February 2017 | HARDWARE RETAILING 21 Midwest Fastener and NRHA Launch Certified Destination of Fasteners Program M idwest Fastener and NRHA have joined forces to create a program to raise the standard of excellence in the hardware and fasteners department for retailers. Godwin Hardware, a three-store operation based in Grand Rapids, Michigan, was the first to complete the certification program. Owner Tim Buist and store manager Jason Slot worked with Midwest Fastener sales representative Jared Kamp to retrofit the department. In order for a fasteners department to be certified, it must have a dominant footprint, use the latest merchandising components and strategies and be staffed by employees who have completed product training through NRHA. "When customers come in our store, our goal is to have knowledgeable staff members to assist them," says Buist. "We're really excited to be a part of this." Since resetting the department, Slot says it is easier to find products, and adjacencies make more sense. "Before, customers would spend a lot of time walking around looking for items," he says. "The department is now more self- service, and it looks great." "The fastener department is one of the key traffic drivers in any home improvement store, and this certification program with NRHA validates the investment that store owners have made in terms of space commitment, product selection, inventory availability and customer service," says Jason DeVries, Midwest Fastener's director of marketing. "It's a commitment to customers that the store will maintain a dominant, highly organized fastener department and have trained employees who can serve their needs. The results will be increased traffic counts and increased department and affiliated sales, along with heightened customer satisfaction and loyalty." (Left to right) Jason DeVries, Midwest Fastener's director of marketing; Tim Buist, owner of Godwin Hardware; and Scott Wright, executive director, Retail Leadership Institute, NRHA. maximmfg.com/HRM (888) 376-0849 Whether your garden is big or small, there's a Maxim tiller to fit your needs. • Consumer and commercial models available • Chain drive transmission • Rugged all steel construction • Adjustable tilling widths BOOTH #2559

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