Hardware Retailing

OCT 2016

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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A Spotlight On Hardware History Kelloggs & Lawrence has been a hometown hardware staple for residents of Katonah for more than a century. While the business has been owned and operated by Bart and Diana Tyler for the past 20 years, the store is still linked to the original founder, thanks to manager Jeff Kellogg. The history of the store is visible as soon as a customer walks in the door. In many ways, it has the vibe of a mini-museum, featuring a wall of interesting finds, like an old cash register, clippings from the store's past, and photos of various individuals who had been a part of the business over the years. Aside from a wall of history from the business, many store artifacts are blended in throughout. Warming Up the Hearth Another unique niche is the fireplace business. A passion for this niche helped the Tylers in their quest for the best quality products, allowing their customers to find at their store what they couldn't find at a big-box. "After buying a hunting lodge-style home, we had fun picking out fireplace doors, tools and more," Bart says. "We got in the business because there was no fireplace shop around us. "Now, we have become a fireplace destination where designers, architects and homeowners know they can find high-quality products," he says. Today, the store offers screen-set fireplace doors and accessories like tool sets and screens. "Our clients appreciate quality products," Bart says. "People value heavier-made, quality fireplace items." October 2016 | HARDWARE RETAILING 81 Outdoor Clothing, Fashion Flare For those who live in Katonah, Kelloggs & Lawrence is much more than a hardware store. Anyone who's ready to venture outside on a hike or a camping trip or is simply looking for a new outfit is just as eager to visit the store. Diana and Bart decided to dive into the clothing category to augment their basic hardlines with new departments. "Over the years, clothing has become an important part of business for us," Diana says. "We have taken up products from The North Face and other outdoor clothing brands, which is a big draw for our customers." The Tylers take merchandising seriously in their clothing department and look for different ways to make customers feel invited to browse, try on clothes and search through the racks.

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