Hardware Retailing

OCT 2016

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/730317

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Page 76 of 94

HARDWARE RETAILING | October 2016 72 Stock Up On Scents, Lures and Goods To provide customers all of the items they'll need for their next hunting trip, McGehee dedicates 25 percent of Reedsburg True Value to the sporting goods department, featuring hunting gear like guns, archery equipment and accessories. "Hunting faded out a few years ago, but now I'd say it's back almost in full force, as families and friends are getting back into the sport," McGehee says. "For first-time hunters and those looking for new weapons, we offer both guns and the products needed for archery aside from the bows." Depending on the state and county you're in, the time leading up to deer hunting season is when hunters want to ensure the game is well-fed. Many hunters on private land set up equipment to film and track the animals, follow their patterns and have a clear picture of when and what time of day to look out for the animals they want to hunt. This technology can even allow hunters to play footage on their mobile phones. At Walker County Ace Hardware in Huntsville, Texas, feeders and items for baiting animals are common, because unlike hunting laws in other states, hunters can purchase and set up equipment to feed and bait deer, store owner Jimmy Harding says. "I have noticed the trend in the past few years that people are conscious about raising better deer. Feeding the deer all season, getting them protein to help with horn growth; all of this helps create a better quality of deer," Harding says. Charlie's Hardware & Rental, located in Mosinee, Wisconsin, frequently has updated inventory in the sporting goods department for the various hunting seasons that take place, explains department manager Brad Nenstiel. "We have over 100 to 150 firearms in stock at any time," Nenstiel says. "As far as accessories go, we carry eye and ear protection, ammunition, scope guards and archery supplies." Another product you should make sure to stock is scents, whether its deer attractants or cover-up scents. When it comes to deer, smell is their strongest sense, so having a selection of these offerings is key. Help Customers Prepare for the Woods For your customers' first visits leading up to the hunting season, it's important to hire and train employees to handle the influx of customers. Nenstiel says customers at Charlie's Hardware & Rental have come to expect advice from employees. "I have experience as a firearms instructor and can help them through the purchase of a new gun, as well as showing them proper form," Nenstiel says. "In our sporting goods department, Cindy is another expert who has been working here for Charlie's Hardware & Rental stocks a wide range of products, which feature scents and treats to create a pattern so deer return to a spot repeatedly. Before the Hunt LAWN & GARDEN EQUIPMENT Aerators | Edgers | Mowers | Sprinklers Trimmers | Plows | Tillers (800) 621-2789 maximmfg.com Visit us at Booth #9043

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