Hardware Retailing

OCT 2016

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/730317

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Page 7 of 94

Located near 500 miles of lakeshore in the scenic Blue Ridge Mountains, Capps Home Building Center has long served the area's professional contractors. A Do it Best Corp. market analysis identifi ed an untapped opportunity to grow the retail side of the business. Using the RetailSTART! ® program, Capps expanded from 8,800 to 18,000 square feet of retail space, adding a beautiful home décor showroom and a well-stocked lawn and garden department. The expansion better serves contractors and has attracted more DIY customers, leading to a 25 percent jump in retail sales. Capps is a great example of how Do it Best Corp. serves our independent member-owners with a wide range of menu-based programs and services to help them reach their fullest potential for continued success. Tell us how YOU defi ne success. Call us today at 888-DO IT BEST (364-8237). Take a closer look at Capps Home Building Center at independentsdoitbest.com independentsdoitbest.com Expanding to reach our fullest potential in our rapidly growing market. in our rapidly growing market. That's how we define success. Bruce Shelton Capps Home Building Center

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