Hardware Retailing

SEP 2016

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/717393

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Page 82 of 106

HARDWARE RETAILING | September 2016 78 Why Smart Home Technology Needs a Place in Your Store M eet David and Liz. They just purchased a new home. They also just purchased a new smart thermostat for that home, which means they can control their home's temperature from their smartphones. Now, they're considering the purchase of a smart smoke/carbon monoxide detector that's compatible with their thermostat to make sure their new home is safe for their family. Maybe you don't know David and Liz personally, but you likely have a lot of customers just like them. More homeowners of all ages are opening their wallets for smart home devices. They are looking for the security, energy savings and overall life enhancements these items offer. It's undeniable smart homes are entering the mainstream. So what are you doing about it? While David and Liz are happy with their new smart thermostat, the sad part of the story is that when they shopped at their favorite local independent home improvement store, they couldn't find the product they wanted on the shelf. They had to make their final purchase from a big-box retailer. Smart home products are here to stay. By becoming an early adopter of these items and getting them into your store, you have the opportunity to cash in on their large sales potential and get repeat customers. In case the category is still a mystery to you, we'll explain consumers' current attitudes toward these products; help you understand the basic products that make up a smart home; and then give you the information you need to start selling them. By Jesse Carleton, jcarleton@nrha.org Be an Early Adopter

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