Hardware Retailing

SEP 2016

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/717393

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Page 45 of 106

COMMUNITY RELATIONS Big Opening Creates a Buzz W ant to make a statement the day your store opens? Try finding a way to make your ribbon- cutting ceremony unique. That's what Greg Pace, owner of Escalante Do it Best Home Center in Escalante, Utah, did when his store opened in October 2013. "We broke ground in early June of that year and had our grand opening in early October, so we really moved the project forward quickly," Pace says. "When it came time for the ribbon cutting, we wanted to do something unique. We didn't have big scissors, but we did have a chainsaw." They also had a 21-foot pole, so they used the pole and the chainsaw—both items sold at the store—for a unique ribbon cutting ceremony. Pace says there were positive comments from customers about the ceremony—customers who were excited for the store to open. "We actually had a few residents come in and help us merchandise the store as we were getting everything set up," he says. "They wanted to see it open sooner." If you're planning to open another location or even hold a grand reopening after a store reset, see if you can find a similar way to add a creative spin on your grand opening ceremony. When Escalante Do it Best Home Center opened in 2013, the owners celebrated with a a unique ribbon-cutting ceremony.

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