Hardware Retailing

MAY 2015

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | May 2015 98 Home for the Ages Popular Trends and Projects for Aging-in-Place Remodeling B aby boomers currently make up more than one-fourth of the U.S. population, and every day, 10,000 of them reach retirement. Studies show the vast majority of these retirees have no plans to leave their homes any time soon. In fact, the desire to "age in place" has created an entire industry around retrofitting homes and developing products that create safer and more senior-friendly living spaces. As demand for these products and spaces increases, it creates a clear opportunity for home improvement retailers to meet the needs of today's homeowners, who are looking to stay in their homes longer than ever. Aging in Place AARP identified that nearly 90 percent of people over the age of 65 would like to stay in their current residences as long as possible, and 80 percent believe they will always live in their current homes. To ensure these individuals can live independently and safely in their houses requires renovations and additional safety features, which is the concept behind universal design. By Renee Changnon, rchangnon@nrha.org, Sara Logel, slogel@nrha.org Discover how retailers are addressing the topic of aging in place. Read this Q&A with Robert Criner, Certified Aging-in-Place Specialist. Visit hardwareretailing.com/aging- in-place to download our Selling Guide. @ 108 104

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