Hardware Retailing

APR 2011

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/41376

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Page 42 of 71

More Welch's seminar "Winning Through Generational Market- ing" will introduce a variety of tips and techniques that will help retailers attract the most elusive shoppers: the younger crowd. Welch's presentation will exam- ine how marketing techniques differ between Baby Boomers, Generations X and Generation Y, and will provide attendees with specific tips to draw in and increase customer loyalty among Generation Y (Millennials). www.nrha.org Mitchell will continue along the same marketing and promo- tions theme, discussing today's advertising opportunities in his seminar, "Differentiating Your Business in Today's Chang- ing Retail Environment." His presentation will delve into the changes occurring in adver- tising delivery options and suggest a formula to increase the impact of the retailer's mes- sage, regardless of the advertis- ing medium used. "QSJM t )BSEXBSF Retailing 41 MONEY NRHA All-Industry Convention Heads to Las Vegas THANK YOU TO OUR SPONSORS: The Industry Advantage. ®

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