Hardware Retailing

AUG 2013

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 32 of 83

Callahan Do it Best staff showed 3- to 5-year-old students how a building is constructed. COMMUNITY RELATIONS Teaching the Next Generation of Customers Proven to reduce hand fatigue. Advanced Abrasives T he staff at Callahan Do it Best in Jackson, Ohio, recently met some of its future customers. They just happen to be 3- to 5-year-olds. Last spring, a local school called the store to see if employees could do a demonstration to teach some students about how buildings are constructed. In April, Jeff Davis, one of the store's employees, taught two 30-minute sessions to two student groups. "I showed them basic carpentry tools, like how to use hammers and screwdrivers, Davis says. "We happened to be " building a cabinet display, so I showed them how the framing of the wall was put together. We also talked about lumber and tools. " He set up a workbench and sawhorses, showing the students how those are used at a construction site. He also made the demonstrations hands-on: The students got to use a sanding block and watched as Davis used a handsaw to cut a board. They also got a tour of the store, and each received a Do it Best notebook. "We had a great time, Davis says. " "I hope we can do it again. We like to be active in the community, and we're always looking for opportunities to help. " This kind of event can help bring in new customers, too. "If you get the kids interested, you get their parents interested, " he says, "and when they need a place to shop, they'll think of us. " www.nrha.org NO-SLIP GRIP BACKING ™ RESPALDO A Competitor 3M™ SandBlaster™ Advanced Abrasives with NO-SLIP GRIP™ Backing Featuring NO-SLIP GRIP ™ Backing. Choose 3M™ SandBlaster™ Advanced Abrasives—your customers will love our proprietary NO-SLIP GRIP™ Backing. It allows you to sand with your whole hand to cover more surface and get the job done quicker. Unlike a competitor, the sandpaper won't slip or slide, and lasts 7 times longer.* *Based on backing life during hand sanding when compared to a competitor's abrasive of comparable grit. 3M, SandBlaster, and NO-SLIP GRIP are trademarks of 3M. © 2013, 3M. All rights reserved. August 2013 | HARDWARE RETAILING 31

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