Hardware Retailing

FEB 2019

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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February 2019 | HARDWARE RETAILING 55 55 February 2019 | HARDWARE RETAILING A s you look around your store, who are your customers? More than likely, your business caters to a diverse customer base—people from different backgrounds and age groups who all need the products, services and insight your business provides. Hardware Retailing gathered a focus group of 10 consumers from the four most active retail age demographics to gauge their thoughts on the independent channel. In planning the event, Hardware Retailing staffers believed the four generations would be decidedly divided by age lines: What Generation Z desired would be a non-starter for a baby boomer. In fact, the evening showed unexpected unity between the age groups. In many cases, what works for one age group would prove successful for another. In the following article, you'll discover the specific insights the focus group yielded. Review their suggestions and decide what's best for you and your business. From general impressions of independents to desires for rapid delivery, robust online inventory and online video tutorials, the event provided many interesting takeaways retailers should heed. Perhaps most importantly, remember to not focus too heavily on any specific retail demographic; the focus group proved the retail cornerstones of employee knowledge, rich inventory and stellar service transcend generations. Consumers Across Age Groups Talk Retail Innovations Challenging Assumptions By Todd Taber, ttaber@nrha.org

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