Hardware Retailing

JAN 2019

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | January 2019 66 66 HARDWARE RETAILING | January 2019 W hen Jim Robichau sits down to stream the latest Netflix show with his wife or takes her to a movie, he is often more intrigued by the set and scenery than the stars on the screen. As owner and operator of Backstage Hardware, a home improvement and theater supply business in Boston, Robichau has established his operation as a reliable dealer of home improvement products and supplies for busy set designers and stage runners in the entertainment industry. Hardware Retailing spoke to Robichau to learn about how his business has made a name for itself by helping artists set the scene for movies and plays. Read on to discover the specific products Robichau sells to this industry, and how these items differ from those typically found in a hardware store. You'll also discover the customer service tactics that have led to repeat business for Backstage Hardware, from locating hard-to-find items or delivering directly to the set. By Renee Changnon, rchangnon@nrha.org Lights, Camera, Action Go Behind the Scenes With a Retailer Supplying the Entertainment Industry

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