Hardware Retailing

JAN 2019

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/1065332

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Page 68 of 86

HARDWARE RETAILING | January 2019 64 Price Check There are several reasons why stack-out displays are effective. They're easy to create, they show you are well-stocked in a key product and they promote a low-price image. But they can't do much to promote that low-price image if the cost is hidden on a small tag. Make the price signage big and bold so it catches every customer's attention. If you are using the stack-out display to hold items you've advertised, consider placing them near other items in the category for add-on sales opportunities. Unwanted Visitor Since they sit in heavily travelled aisles, stack-out displays might collect strays. Whether it's an item a customer decided to leave behind or a coffee cup someone set down and forgot, anything that doesn't belong on the display needs to be discarded as soon as possible. Those items make the display look cluttered and detract from its overall appearance. Keeping merchandising free of debris is important in any area of the store, but especially for displays that sit in a power aisle. Trip Hazard Always be on the lookout for safety hazards around the salesfloor. A bag sitting on the floor in a busy aisle could get kicked, damaged or even trip customers as they pass. Always restack products as soon as possible. If items are not neatly stacked, straighten them so they are neat and symmetrical. That should be a part of each employee's regular routine. It only takes a few minutes to straighten up a display as you're walking past, but it makes a big difference in the store's overall appearance. Inside Out When you see damaged product packaging, move it to an area where you can sell it at a discount or discard it. Broken packaging that creates a mess in the aisle makes the store look dirty and leaves a bad impression on shoppers. Spills aren't always as benign as a broken package of dog food, either. If you have a spill in your paint and chemical aisle, for example, make sure all of your employees are familiar with the proper cleanup procedures and how to vent hazardous fumes. 1 3 2 4 1 2 4 3

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