Hardware Retailing

JAN 2019

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/1065332

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Page 24 of 86

HARDWARE RETAILING | January 2019 20 20 HARDWARE RETAILING | January 2019 Trends Investing in the Master Bath U.S. homeowners who remodel their master bathrooms are willing to invest in creating functional, attractive spaces. In fact, they typically spend about $7,000 on their master bath projects, according to a bathroom trends study from Houzz, a home improvement website. That makes master bath remodels second in price only to major kitchen upgrades, which are typically $11,000 investments, the study shows. Homeowners' project goals include creating beautiful rooms that add value and function to a home and reflect their personal tastes. In addition, 46 percent of homeowners who remodel a master bathroom also renovate a master bedroom at the same time, according to Houzz. Applied to Retail Nearly 80 percent of homeowners who are upgrading their master bathrooms consider style and beauty to be top priorities in the remodel, data from Houzz reveals. Keep that statistic in mind as you talk with customers about their own plans for master bathroom upgrades. Ask what look and feel they want for their bathrooms and whether they would like the colors and design to complement the master bedroom, or if the bathroom should include a totally distinct design. In addition, homeowners who are shopping for a new toilet and fresh paint may expand on their project, increasing their transaction size, if they think more broadly about what style they want for their bedrooms. Source: 2018 U.S. Houzz Bathroom Trends Study maintain master bath and bedroom styles that match. 81% of those remodeling change the bathroom's layout. 44% change the bathroom's location in the house. 7% 1 2 3 Good Lighting ........................... 47% Easy to Clean and Disinfect ..... 44% Fits More Than One Person ........ 42% Top Functional Priorities When Remodeling Scrubbing Up the Bathroom When renovating master bathrooms...

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