Hardware Retailing

JAN 2019

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/1065332

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Page 13 of 86

Dear Dealers , Happy New Year! Over the past two years, STIHL Inc. launched a record number of new products providing our dealers even more ways to aract professional and homeowner customers. We have even more innovations planned for 2019, including a wide range of new products in the ever-expanding baery range and groundbreaking enhancements to our gas range. All of this means a real positive impact to your business. Our dedication to innovation is not just limited to our product technology. We also embrace new ways of thinking when it comes to our retail and marketing strategies. The buying habits of the outdoor power equipment customer are evolving and as a leader in the industry, we must respond. STIHL is ready to help build your businesses with the products, training, sales tools and materials you need to engage with your customers in new and more effective ways, delivering compelling messages where and when desired via omnichannel marketing. In 2019, we will continue to build our support of existing dealers, while also growing our dealer network, because we know that the quality customer experience found at local dealerships can't be found at big box stores or traditional e-commerce techniques. I wish all of you a profitable New Year, as together we win our future. Sincerely, BJOERN FISCHER – PRESIDENT, STIHL INC. BUILD YOUR BUSINESS WITH STIHL

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