Hardware Retailing

DEC 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 27 of 78

COMMUNITY RELATIONS Singing Praises for Unsung Heroes G enerous people make their mark on the world every day. They might not draw attention to their good deeds, but Scott Campbell, owner of M&M Hardware in Steubenville, Ohio, wants to make sure the actions of those unsung heroes don't go unnoticed. For the past eight years, his business, along with the local hospital and newspaper, have sponsored the Community Star Awards. The program recognizes members of the community who go out of their way to help others without regard for any recognition they may receive. Members of the community can nominate people whom they feel deserve the award. There's no age restriction to nominees— the youngest recipient they've had was 8 years old—and the awards program has honored as few as six one year and as many as 12 another year. A panel of judges from the newspaper reviews each entry to come up with a final list. Honorees are recognized at a special dinner and awards ceremony. In addition to a commemorative medallion, honorees get a gift card to M&M Hardware. Sometimes honorees are already established loyal shoppers; sometimes they see the store for the first time when they come in with their gift cards. Campbell helps get the word out about the program through the store's social media platforms. "While our store has always supported the community, such as through youth sports teams and churches, we know there are many individuals who do a lot of good, too," he says. "This is our opportunity to recognize the many people who are doing good just out of a sense of goodwill. In today's world, there is so much bad news, and this is a chance for us to tell about the good things that people are doing." The Class of 2018 was honored at a special dinner in September. Photo courtesy of the Herald-Star/The Weirton Daily Times. For information, visit Fiendoil.com/wholesale | MADE IN THE U.S.A. ©2018 FIENDOIL, LLC ALL HOUSEHOLD LUBRICANTS ARE NOT ALIKE. FiendOil ™ works from -65˚ to 400˚F. So wherever metal meets metal - bikes, guns, doors, hinges, garage, latches, handles and more – FiendOil performs. Now offering distribution to independent retailers at an MSRP of $7.99.

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