Hardware Retailing

DEC 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 26 of 78

OPERATIONS 12 Days of Discounts C ustomers at Lewisburg Builders Supply in Lewisburg, Pennsylvania, can enjoy Black Friday-style bargains for most of December. The store's 12 Days of Tools sale offers deep savings on 12 different tools. It has become one of the most anticipated sales of the year. On Black Friday, marketing director Rebekah Flanick and her team wrap 12 tools and place them under the Christmas tree in the store. Then, at the beginning of December, and continuing for 12 consecutive business days, they unwrap one gift on each day of the sale, revealing the tool on sale for that day. Discounts are deep, often as much as 60 percent. The store will continue to offer the discount on the tool until Christmas or until the current inventory on the item runs out. Flanick posts the sale of the day on Facebook and runs a radio advertisement that helps build excitement for the sale. Facebook posts, in particular, drive traffic to the page as, each day, customers anticipate the next item to be revealed. She believes the posts also play an important role in getting people in the store to buy the discounted items. The sale has been a hit with customers. "We're looking for products that are easy to wrap and put under a tree," Flanick says. "They are items that can be useful for either a DIYer or a contractor, so they have a wide audience. "These are also items that people are going to be excited about and see the value in," she says. "The sale helps our price image and gets people in the door. We look for sales that are irresistible, and the hope is that when shoppers come in the door to get the discount, they'll continue shopping and we can build a larger transaction." The 12 Days of Tools sale at Lewisburg Builders Supply promotes tools at steep discounts that appeal to a wide audience. Checkouts HARDWARE RETAILING | December 2018 22 American Made & Profitable For Over 80 Years With a variety of clearly marked spring assortments, Ajax offers your customers ease of selection for their specific needs. Each assortment comes in their own unique case. Our storage cabinets and kits, provide assortments of Steel Lock, Brass Lock, Music Wire, Stainless Steel, Extension, Compression and more, each making dispensing efficient and economical. Ask for our Product Catalog which provides product descriptions and size specifications. Toll Free: 855-966-AJAX (2529) www.ajaxwire.com ajaxwire@aol.com 119 Bloomingdale Road, Hicksville, NY 11801

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