Hardware Retailing

DEC 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/1056221

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Page 25 of 78

21 The Christmas Cave at Woydziak Do it Best Hardware allows customers to see how different lights will look out of the box. OPERATIONS Lighting the Way M uch like other decor items, holiday lights can be a gamble for customers. Oftentimes a customer will purchase a string of lights based on nothing but the description and a picture on the box. No one knows how the lights will look when strung along the roof or around a tree until the moment they're plugged in. To give customers a bit more knowledge and security in their purchasing, Woydziak Do it Best Hardware in Lyons, Kansas, has built an interior lighting display area each year since 2013. Owner Jason Huddleston and his team started the Christmas Cave as an enclosed area on the salesfloor with black bags to block the store's lighting and show the holiday lights in a night-like setting. The Woydziak Do it Best team is always looking for new products to display, as well as different ways to merchandise the light selection. One year's theme featured characters from the classic 1964 animated TV special "Rudolph the Red-Nosed Reindeer," including the abominable snowman, while another year focused on "A Christmas Story," including the famous leg lamp from the movie. "There are so many options with these lights. Blue lights can be light or dark blue; you can get different intensity levels in lights; icicle lights come in a wide variety of arrangements and colors now," Huddleston says. "We even display the laser lights that are projected on the sides of a house. We really want to be known as a destination for the holidays." December 2018 | HARDWARE RETAILING CUSTOMERS ARE LINING UP TO TRY IT. RESCUE!® Child-Resistant Ant Baits. With a spill-proof design that's safer for kids, these stations feature both carbohydrate and protein baits. So they attract ants faster while also eliminating the larvae and queen – wiping out the entire colony. It's a package that's as attractive to your customers as it is to ants. Learn about the science behind all of our products at Rescue.com.

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