Hardware Retailing

DEC 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | December 2018 20 EVENTS Bringing Santa Claus to Town O n the Friday after Thanksgiving, the store truck at Parker Ace Hardware has an important delivery to make. It is pulling a float in the Parker Ace Hardware Parade of Lights, the float that carries Santa Claus into town. The parade is run by the Downtown Development Authority in Sault Ste. Marie, Michigan, and is one of the town's beloved holiday traditions. It's become a tradition for Parker Ace Hardware, too. The parade starts on the street behind Parker Ace Hardware and ends at the Sault Ste. Marie City Hall for the lighting of the Christmas tree. In the days leading up to the parade, employees at the store are preparing the float that will carry Santa Claus into town. Parker Ace Hardware owner Scott Parker stores the float in his warehouse. Then, on parade day, parade entrants use the store parking lot and surrounding streets as a staging ground as they wait their place in line. Being the title sponsor for the annual event means Parker makes a sizable donation to the parade, and he says he feels there's a good return on that investment. "We have a lot of people thanking us for sponsoring the parade, and it gets us a lot of publicity," he says. "We've been involved in the parade for about 40 years. This has been a good way to tie us closer to the community and a chance to give back." The truck from Parker Ace Hardware pulls a float that carries Santa Claus into town in the annual Parker Ace Hardware Parade of Lights. Checkouts " We've been involved in the parade for about 40 years. This has been a good way to tie us closer to the community and a chance to give back. " —Scott Parker, Parker Ace Hardware

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