Hardware Retailing

DEC 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/1056221

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Page 10 of 78

HARDWARE RETAILING | December 2018 6 On the Web SOCIAL MEDIA LINKS @HardwareRetailing @hardwareretail Home Weatherization FAQ Remind shoppers to protect their properties from winter weather. Get tips to help your staff sell winterizing products. This series of quick lessons on topics such as selling skills, merchandising, product knowledge and operations is made for all employees. Visit nrha.org/training to download this month's lessons, listed below. RESEARCH Market in Motion This year's Market Measure feature includes several important takeaways retailers can use to benchmark their businesses and prepare for 2019. Hear from Dan Tratensek, publisher of Hardware Retailing, as he breaks down the economic trends and industry events that affected independent home improvement retailers in 2018. To watch the video and gain insight for your business, visit TheRedT.com/market-video. CATEGORY SPOTLIGHT Safe and Sound For a deeper understanding of the importance of safety equipment, visit TheRedT.com/meidl-safety to learn about Cliff Meidl, a safety advocate and a former construction worker whose life was impacted by an accident on the job. MARKETING Propel Your Marketing In 2018, Hardware Retailing explored ways independent retailers could boost their marketing and connect with their communities. Now, you can review all four articles to amplify your business's reach. Read the marketing tips at TheRedT.com/marketing-series. MARKETING Get the Word Out Hosting a big event at your business? Ready to announce an expansion? Get your message out with a customized press release. Find a template online at TheRedT.com/press-release to ensure you deliver valuable information. INDUSTRY EVENTS Find Your New Niche Exploring unique niche markets across the country can be a great way for business owners to enrich their inventory and satisfy customers. Read about valuable niche markets now by visiting TheRedT.com/niche-shows. Selling Caulks and Sealants Learn the differences between the different types of caulks and sealants.

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