Hardware Retailing

NOV 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | November 2018 6 On the Web SOCIAL MEDIA LINKS @HardwareRetailing @hardwareretail MERCHANDISING Masterful Store Setups All year long, Hardware Retailing has explored unique merchandising techniques. Turn to Page 62 for the final entry of the year. Then set aside time to browse all three previous lessons at TheRedT.com/ merchandising-series. MERCHANDISING Build Your Own Displays The tools to create a must-explore display are right in front of you. At Petersburg Hardware, store manager Eric Smith created a stack display that has helped grow his feed department by more than 400 percent. Check out the step-by-step guide to create your own at TheRedT.com/ chalkboard-displays. MERCHANDISING Expert Window Display Tips Well-designed window displays can stop customers right in their tracks and bring people who wouldn't normally shop your business straight through your front door. Get window display tips from Noelle Nicks, visual merchandising manager at Cole Hardware in San Francisco, at TheRedT.com/cole-windows. TRAINING See Leadership in Action At the second annual NRHA STIHL Foundations of Leadership Conference, retailers, business experts and leadership professionals united to discuss how effective leadership can bring businesses new success. Hear how leadership development has helped conference attendees and presenters reach their full potential and how other retailers can guide their operations with focus and determination. Watch the video at TheRedT.com/leadership-video. Making Every Experience Positive Front-line employees have a big impact on how customers view your store. This month, Trainer's Toolbox offers six principles of customer service etiquette to review with your staff. The lesson is a downloadable PDF you can share with employees easily. This series of quick lessons on topics such as selling skills, merchandising, product knowledge and operations is made for all employee levels. Visit nrha.org/trainers-toolbox to download this month's lesson, listed below.

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