Hardware Retailing

OCT 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/1030469

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Page 86 of 102

HARDWARE RETAILING | October 2018 82 Lighting made sense as a category to focus on, Girard says, because it complements the indoor and outdoor furniture lines available in his store. Having expanded so far beyond the typical hardware categories, Girard's Ace Hardware can help customers make even more home design and decorating decisions in one location. "You can't leave products like these in the box. Customers are making a design decision with outdoor lighting," Girard says. "We can swap different bulbs into a fixture to show variations as well as give the customer a feel for how a light might look on their wall. You can't get that from a photo." Warner Robins boasts an outdoor living area that shows how it can assist customers with designing or updating their outdoor spaces. Having outdoor lighting on the showroom floor can help build the customer's knowledge of the products, Chamblee says. However, she cautions retailers to not hang lights for display and call it a day. Warner Robins Building Supply in Warner Robins, Georgia, has assisted builders and homeowners in reinventing their outdoor spaces, including new lighting options. Joe Girard (left), his wife, Nancy, and his son, Grant, manage daily operations.

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