Hardware Retailing

OCT 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | October 2018 80 Outdoor kitchens and dining areas also call for special lighting options. Chandeliers and fans with lights can provide an in-home feeling despite being outdoors, while accents like pendants over a bar area provide light that isn't an intense, centerpiece lighting fixture. "You have home improvement TV shows to thank for a lot of these trends toward the farmhouse look," Chamblee says. "There's a definite move to clean lines with lighting to play off the rustic feel of other design decisions." Bulbs are also changing with the trends, with the combination of more LED options and a move toward fewer shades on bulbs and fixtures. Since options like Edison bulbs put out less intense light than incandescents, they don't need shades over the bulb to focus the light or keep it out of a user's eyes. Fixtures that leave the bulb exposed or don't hide the bulbs remain popular. Girard has seen his customers leaning toward higher quality outdoor lighting options that also consider the design of the outdoor space. In the past, outdoor lights have been mostly made with plastic and designed to weather any storm while offering little aesthetic appeal. That's no longer the case, he says. "Anything big, bulky and plastic is on its way out," Girard says. "Outdoor lighting has to add to the overall design of their space. If it's going to be lighting an area where people will be spending time, then it has to be a strong fixture that can also hold up to the environment." Shining Brighter While offering the right products is necessary to earn business from customers improving their outdoor spaces, showing off that selection and keeping it updated for the incoming trends is just as important. An extra hurdle is that outdoor lighting, in most cases, will be viewed under interior lights or during daylight hours when most stores are open for business. Girard's Ace Hardware has built an extensive lighting section that includes four wall panel displays dedicated to outdoor lights. Under the wall panels is a floor display designed to look like a mulch bed where post lights and shorter lighting options are shown and lit for customers to see. Allowing customers to see the options available, including the finishes on fixtures and how the bulbs are displayed, is a key merchandising decision for his lighting department. RETHINK YOUR KEY STATION Carry the best selling line of key organizers & innovative key accessories For retail sales inquiries visit go.curvgroup.com/hardware or contact sales@curvgroup.com. KeySmart | Curv Group, LLC 860 Bonnie Lane, Elk Grove Village, IL 60007 • Highest quality materials • Patented designs • Proven success in retail • POP displays available • 4 million customers • Fully stocked in Ace

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