Hardware Retailing

OCT 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/1030469

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Page 82 of 102

HARDWARE RETAILING | October 2018 78 As a result, consumers may choose a softer light for areas under windows that play on the texture of the exterior of the home while also exposing an area that could be a security concern. Lights can both highlight architectural high points of a home's exterior while making it less attractive to potential thieves, Chamblee says. Traditional lights in other areas, such as driveways, offer brighter options that provide more usable light. Modern touches include increasingly popular motion sensors with camera systems linked to a home's Wi-Fi connection, which rounds out a security system. These lights cross over from strictly lighting and can increase the diversity of security options for retailers. Other ways to customize outdoor lighting are controlling the beam spread, or how wide a beam a light emits, as well as the brightness and intensity of a light. Having these options available allows a retailer to stand out as an authority in the category and make their business a destination, Girard says. "There are options now that can really tailor a home to what the buyer expects," Girard says. "From a soft white bulb to daylight intensity, you're changing the output entirely. It can change everything about an outdoor area." Lighting can be integrated into an assortment of outdoor furniture pieces and construction projects. Many products don't need to be installed, but instead are just strung up and plugged in. " With homeowners improving their outdoor spaces, there's a push for more elegance, more vibrancy to reflect the choices they've made inside their home. " —Kathy Chamblee, Warner Robins Building Supply Co. Freshness is easy as ... Retailers nationwide are helping their communities with solutions for odor control with Toter's PowerFresh™ odor eliminators and cart liners. With our latest products, we've curbed the smell of trash day and delivered extreme freshness and odor-fighting power to Toter trash carts – the legendary brand that's Built for Extremes. We're spreading the freshness. We hope you'll spread the good news to your customers. Free POP Display with your first order of cart liners. try.toter.com/odorcontrol = + Stop and smell the Toters.

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