Hardware Retailing

OCT 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/1030469

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Page 67 of 102

8. You'll stay aware of how they're improving their customer service. If you go to competitors' stores, you won't assume every customer who walks into a box isn't greeted, walked to an aisle and helped. You may realize your store's customer service needs work because your competition is better than you thought. 9. You'll spot interesting products you've never seen before. You probably rely on wholesalers to keep you informed on trending new products, but don't stop there. Your competitors are testing out products frequently, too, and you will be a better resource to your customers if you're up to date on what's new. 10. You get to experience being a customer. If you visit a competitor's store, you see firsthand what your customers experience. As a result, you'll learn what your shoppers expect if they're looking for project help at a big box and understand why they love the variety of products. View a competitor's success as a reminder not to rest on your laurels.

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