Hardware Retailing

OCT 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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October 2018 | HARDWARE RETAILING 49 Trust the Process Success is a project that's always under construction. Remind yourself and your team that the only way to become retail champions is by consistently following the correct processes. Always Be Communicating When you watch an NBA game, you hear constant chatter between teammates about their next moves. This communication is critical to pull out a victory. The same goes for your salesfloor. Your employees must stay in constant communication, aware of customers in the store and areas that need attention to ensure everything is running smoothly. Encourage your employees to share their struggles and their triumphs. Create Your Own Super Team There's a phenomenon in the NBA of successful players leaving teams to enter free agency. Many are motivated to join other superstars on another team to win a title. Store owners should find and build their own superstar team of employees that they can count on to run the business when they're not around or busy elsewhere. Fouling Out NBA players get six fouls before fouling out. What does your employee policy look like in terms of firing an ineffective or disruptive employee? How many opportunities does your policy allow and what are the grounds for letting someone go? Be sure your team understands the rules of the game to lead to a win. Make Halftime Adjustments Strategies don't always go according to plan. In basketball and in business, it's important for the coach or manager to recognize weaknesses or flaws and make the necessary changes to correct the course. Scout the Competition Coaches often evaluate their opposition's strengths and weaknesses. They look for opportunities to put their own team in the best position to succeed. Independent retailers are in a constant battle against their competitors. Do the legwork and look into your surrounding competition to compare your operations. Do you offer competitive pricing, vast product selection and superior customer service? In what areas are your competitors lacking? Improve those to lead your team to victory.

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