Hardware Retailing

OCT 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | October 2018 44 R etailers everywhere continually express concerns about finding and retaining quality long-term employees. While there are definitely expectations that employees should meet, there are ways you as an employer can help bridge the gap between providing "just another job" and a path to a career. Helping your team enjoy their work can create a committed staff, but that doesn't need to mean spending on costly perks. Review this list of inexpensive ways to boost morale in your operation so your employees know they are appreciated. Ways to Boost Employee Morale Be specific when you say "thank you." Vague appreciation can sometimes seem as though it isn't genuine. If the whole team works together to meet a sales goal, tell them how their achievement helped the business. When an associate leads a customer through an entire sale, explain how excellent service helps the operation compete in your market. Let the team create an employee recognition process. Use a process to honor the standouts on your staff, whether it's peer nominations for employee of the month or the staff voting on a list of possible rewards for high-performers. When you engage the group in recognition, it helps everyone feel like a closer team. Offer unique benefits. Set your business apart by offering uncommon perks, such as paid birthdays off. Learn how you compare in compensation and benefits in the North American Retail Hardware Association's 2017 Employee Compensation Report at nrha.org/employee-comp. Host employee appreciation events. Regular employee appreciation events can make a difference in morale, especially during busy seasons. Host after-hours events in the store so you don't need to spend money on renting a space. At these events, call attention to employees who have exceeded expectations throughout the year. 1 2 4 3 Dawson's True Value

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