Hardware Retailing

OCT 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 42 of 102

HARDWARE RETAILING | October 2018 38 COMMUNITY RELATIONS Rounding Up Support W hen store manager Mitch Turner gives his customers the opportunity to give to a local charity, he often ends up doing more than just raising a few dollars for a good cause. He's raising awareness and lending support in ways that go far beyond the donation. Turner's store, one of eight Hagan Ace Hardware stores in northern Florida, gave more than $1,400 this summer to the local chapter of PACE Center for Girls, a nonprofit organization that provides support services for young women. To raise the money, cashiers asked customers if they would like to round up their transactions to the nearest dollar. The store matches the donations from its customers, and Turner sends all the money to the PACE Center. But Turner also realized that the more customers knew about the PACE Center, the more likely they would be to round up their spare change. He helped the center design some flyers to post around the store to help customers learn more about how the organization helps local young people. "This is the third year we've helped the PACE Center," Turner says, noting that support has been growing. "Once the local community learns about what an organization does, they are more likely to give to it." Turner says that even though the local PACE Center is just down the street from the store, he didn't know much about it until the secretary of the organization came into the store to get some keys cut. "Once I learned more about the organization, I decided it was something I wanted to support," he says. And now that Hagan Ace Hardware is supporting the organization, other businesses have joined in. "One of our customers who owns his own business and some other local companies started to support the center after hearing about it from us," he says. "We've been able to help spread the word and help this great cause." Hagan Ace Hardware store manager Mitch Turner presents a check to representatives from the PACE Center for Girls. After the presentation, he gave them a tour around the store. Checkouts

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