Hardware Retailing

AUG 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://www.hardwareretailingarchive.com/i/1006934

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HARDWARE RETAILING | August 2018 4 Contents Departments 06 . . . . . . . . . . . . . . . . . On the Web 08 . . . . . . . . . Independent Thinking 10 . . . . . . . . Taking Care of Business 12 . . . . . . . . . . . . . . . . NRHA News 20 . . . . . . . . . . . . . . . . . . . . . Trends 22 . . . . . . . . . . . . . . . New Products 34 . . . . . . . . . . . . . . . . . . Checkouts 92 . . . . . . . . . Newsmakers/Calendar 96 . . . . . . . . . . . . . . . . . . Last Word On the Cover Curt Scroggins, owner of Bear Hardware in Nashville, Indiana, appreciates the great outdoors with the latest camping and outdoor living products from his business . NRHA photo by Kelsey Truex AUGUST 2018 | VOLUME 215 | ISSUE 2 76 MARKETING Living in the Moment Instagram is one of the world's largest social media platforms, and its opportunities for businesses continue to grow. Learn how Randy's Do it Best is using Instagram to connect and give its audience a behind-the-scenes look at a busy hardware store in action. 82 OPERATIONS Partnering Up Don't pass up the opportunity to step outside your store and build partnerships with your community. See how two retailers forged ties with area organizations and expanded their local influence. 52 OPERATIONS Destination: A New Base Making your business appealing to the next generation requires new ideas, cool products and fresh faces. Learn how two retailers attracted young customers by developing categories that meet specific community needs. 70 MERCHANDISING Buying on Impulse Where and how you display impulse items in your store makes a big difference in how likely customers are to buy them. Impulse items can boost transaction sizes, so get unique ideas from retailers who have found fresh ways to grab customers' attention. 40 RESEARCH How Much Is That? Pricing is a multifaceted issue all retailers face, especially if customers have the impression that independent businesses are more expensive. Hardware Retailing conducted a survey on price perception at a typical store in suburban Illinois and consulted an expert for tips on how retailers can battle negative price perception. CATEGORY Making Shoppers Happy Campers Summer is winding down, but for many consumers, purchasing gear in the camping niche is a year-round prospect. Learn more from Curt Scroggins of Bear Hardware about how his business is meeting the needs of customers in this lucrative market. 60

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